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2023

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Tianjin suryamas daily chemical co., LTD. Enterprise brand interview record.


The company has achieved great success in the field of anti-mildew and anti-moth products. "Sakura の flower" brand thorough popular feeling, become the best of the industry, other "Bagus", "Yin yan," "lotus" also succeeded in niche markets. The company has successfully entered other household products such as clothing care, air freshener and toilet cleaning products.

Tianjin suryamas daily chemical co., LTD.

Enterprise brand interview record.

 

Interviewee: Mr. Wang so, general manager of Suryamas daily chemical (tianjin) co., LTD.

 

The company has achieved great success in the field of anti-mildew and anti-moth products. "Sakura の flower" brand thorough popular feeling, become the best of the industry, other "Bagus", "Yin yan," "lotus" also succeeded in niche markets. The company has successfully entered other household products such as clothing care, air freshener and toilet cleaning products.

Interview Surya mas daily chemical (tianjin) co., LTD., general manager Mr Wong Su, let him talk about"sakura のflower" how to succeed in the market," this subject to share with us the experience of success.         

 

Interviewer: (below referred to as "ji") : when was the company founded? What was the goal then?

Mr.Wang (below referred to as "wang") : Surya mas daily chemical (tianjin) co., LTD was established in 1993. Company's aim is: at that time in the domestic field of daily chemical introduction of international advanced level of production and raw material, using the Group’s successful experience in southeast Asia, Hong Kong, in China to produce high quality mouldproof and moth-proofing products, bring products with sense of worthing and good services.

 

Interviewer: Why did you choose to develop in the field of mouldproof anti-mildew products?

Mr.Wang: actually, China has had a very traditional concept of preserving clothing since ancient times. From camphor box to camphor ball, camphor extract. However, after a long period of time, people's living and consumption levels have been improving, but the anti-mold and anti-moth products closely related to life have not developed further. I think it's a business opportunity. Improved people's living standard, must want to have a more convenient, higher quality, our company first produce p-dichlorobenzene mouldproof and moth-proofing products, and the first to produce "sakura の flower" tablets with breathable paper.

Of course, it is risky for the company to produce high-end products a little bit ahead of the time. Because in addition to bringing good products to consumers, you have to guide the consumer to accept the product. Fortunately,the facts proved my original throught. "sakura の flower" brand since listing, constantly loved by many consumers.

 

Interviewer: As the competition becomes more and more furious in the modern society, the products of the company always maintain the leadership position, what is the advantage?

Wang: I think there are several aspects. First, quality wins. We have established a perfect quality management and quality tracking system from the early stage of creation, and established a special quality control laboratory. Precise control is adopted for the production and packaging of the products to ensure the quality of the products.

Second, innovation, "sakura の flowers" is the first launch a breathable paper mouldproof and moth-proofing. Consumers will no longer need to use paper towels to wrap the tablet in order to avoid direct contact with clothing.

Third is constantly developing, "sakura の flower" mouldproof mothproofing product has a unique long-term slow-release technology, can make breathable paper precisely controlled release tablet of time and concentration. Additionally through research and development, provided consumers with more choices, there are tablets, mesh bag, hanging box, hanging bar, aromatic, and mesh bags, hanging box, hanging bar, etc., can meet the needs of consumers suspended, or flat.

Fourth, market planning, good products need professional worker provide consumer with service and communication, the source of cosmetic use multi-brand strategy, meet the needs of different levels of consumers, but also expanded the enterprise competitiveness. It brings vitality to the enterprise and brings vitality to the market.

 

Interviewer: Multi-brand is a double-edged sword. What is the experience to share with us?

Mr.Wang: It need to be carefull for a enterprise too choose a single brand or multi- brand strategy, as we know, the actual well-known high-grade brand parker pen proposed that produce low-grade products, doing that not only lost the original share of consumption groups, but also got no success in the mid-range market.

The hierarchy of demand determines that a brand can not occupy every segment of a product. We focus on the development of the future, focus on market demand, so we will continue to study and develop new products, because the effective new product development is one of the means of support and maintenance of the brand, brand extension is rational, and the introduction of the multi-brand strategy, then multiple brands make the enterprise have the opportunity to maximize the covered market; Second, multi-brand helps to limit the expansion opportunities of competitors. We have differentiated management for different brands. Continuous analysis and research make them different in terms of product category, function differentiation, packaging and other visual presentation.

So in a short span of a few years, we successfully developed "Bagus", "Silver Swallow," "lotus" several brands, develop the series products of camphor market, also to the clothing fabric softener, automatic air fresheners, lavatory product such wider fields.

 

Interviewer:What is the next step for the enterprise?

Mr.Wang: We have always wanted to be a better daily chemical company. There are more and better products for more Chinese consumers and families to use, or more widely accepted. To put it simply: let our products, our employees, our customers, even our shareholders, be more satisfied.